5 Digital Marketing Strategy to Boost your YouTube Marketing

Back in 2015, this portal began as a little video sharing app. However, today who knew that YouTube would evolve into a significant marketing platform where brands would evolve through social media marketing.

Check the stats –

2018, states that every 60 seconds, nearly 100-hour videos are uploaded by users. Plus, every month, more than a million users visit YouTube consistently since its inception.

What’s more, you don’t need to have a considerable degree, to get famous and earn right?

From bloggers, brands companies, educational institutions and hospitals anyone can promote them on YouTub.

Famous bloggers like Lily Singh, KHS and other millions of social influencers, literally earn 7-8 figures using video marketing itself.

On this note, check out how YouTube is used by brands today as part of their digital marketing strategies –

1. Catchy titles with Keyword phrases!

In the era of voice search, keyword phrases work wonders when implanted in YouTube video titles. So, as part of your social media marketing frame your video titles and make them so stimulating that people click.

Look at the following –

For example, take these videos by Lily Singh for example, look at the way, her titles are framed, short by clickable.

2. Kill the video description

As much as titles are essential, a short, crisp, tantalising video description is a must. Thus, if you are supposedly launching a video of your new product or service, then frame the video description like a trailer.

It should be like an appetiser; once you read the description, you’ll want to know more.

For example, notice the video descriptions of popular trailers; take the game of Thrones for example, when HBO releases a trailer and puts up that stimulating video description, it results in say 27,885,417 views. That’s how smooth their digital marketing strategies are!

3. Collaborations are the new deal!

Another, sure-shot way to effective social media marketing on YouTube is collaborations.

This can be seen in various fields like brands, bloggers and businesses!

Wait! How do you do that!

Let’s understand with an example, taking the music industry; there are numerous upcoming singers with budding talents. So, to help each other out, many singers collaborate with each other’s to develop covers.

The result, new music, new tone and more likes and shares, when two famous faces collide. The people favourite contemporary film/music maker, Kurt Hugo Schneider, collaborates with numerous upcoming & trending YouTube song artists and today, in less than a few years, he has nearly 10,590,656 subscribers.

For example, recently he collaborated with a Popular Indian singer, Sheiley Sheitei and their collaboration of Rockabye by Clean Bandit secured nearly 10,529,542 views along with 157K likes.

4. Attractive thumbnails are thumbs up!

Another digital marketing strategy used by You Tubers is Thumbnails.

Thumbnails which are striking will naturally induce viewers to click on them. Remember low-quality thumbnails can put a damper on the way your audience thinks about you.

So, what to do now?

How to frame YouTube thumbnails?

· Size and quality are very vital when it comes to thumbnails. Make a video of resolution no less than 1280x720 and a video size of 2MB.

· Keep track of Aspect ratio and let it be no less than 16:9.

· To the point and simple writings should be implanted in your thumbnail.

· Use captivating snapshots and GIF images to grab attention.

5. Use YouTube giveaways & host competition.

Amongst other YouTube digital marketing strategies used by brands, one of them is hosting competition and giveaways.

If you’re a rookie brand, that says, sells cosmetics, you can make descriptive product videos of your item, by using a favourite YouTube influencer.

In, the end, get the influencer to state, about an upcoming giveaway, or competition, that’ll promise the viewer’s exciting prizes.

This way not only are you lulling your audiences to click on your video but also you’re also winning at social media marketing!

That’s how to roll on YouTube…